LUMÉ Milano
Overview
Full brand identity for Lumé, a luxury beauty clinic in Milan, built as ritual rather than logo: a custom serif wordmark anchored by a hand-drawn é, a "Quiet Clarity" tone of voice, and a restrained palette of charred umber and ivory dust drawn from skin, stone and slow Italian luxury. Extended into the Webflow site, the social look, and the systems behind it, as the brand's standing creative partner ever since.
